Adairs.
ADAIRS is a leading specialty retailer of homewares and home furnishings in Australia.
With a focus on differentiating its product offering, the brand is synonymous with delivering on-trend fashion products, quality staples, and value, coupled with superior in-store customer service.
Adairs targets both the functional product ‘needs’ of the home maker and the product ‘wants’ of the home decorator.
THE PROJECT
Rozalia’s flawless taste transcends well beyond the fashion realms and deep into the lifestyle and homewares space.
Having been a lover of Adairs for years, the stars aligned in late 2017 when Rozalia partnered with Adairs across their Christmas Campaign alongside one of her other longterm brand partners, Malvern Central.
After seeing the results and sales driven from this standalone campaign, Rozalia went on to secure a 12 month partnership with the leading homewares giant.
Rozalia is working across every aspect of the company with her role spanning across campaign shoots, new season product launches, content creation, event hosting and much more.
