Armani Beauty enlisted Ashleigh Larden to capture the luxurious nature and industry-first performance of their newest Range, Crema Nera.
Ash crafted a concept which showcased the brilliance and beauty of the products, working with Armani Beauty’s very own Ambassador, Rozalia Russian to bring the story to life on set. Explore the campaign below.
ARMANI BEAUTY – CREMA NERA CAMPAIGN.
Step into the artist’s studio…
A production which encapsulates the luxurious qualities of @armanibeauty’s new Crema Nera Range.
Crafted with the unique and rare Reviscentalis ingredient, the products work to revive, replenish and regenerate skin. The campaign parallels the performance of the NEOCREAM’s, showcasing their firming, brightening and smoothing results.
- VIDEOGRAPHER: ASHLEIGH LARDEN
- MAKE-UP: CHANTELLE BAKER
- TALENT: ROZALIA RUSSIAN
- SET DESIGN: THE MOMENT AGENCY
- PRODUCTION: ASHLEIGH LARDEN / LMB MANAGEMENT
‘Crafting Perfection’ is the best way to describe the performance of Armani Beauty’s new Crema Nera Range.
As soon as @ashleighlarden saw the products and read about their resurrection and transformative nature, her mind quickly crafted a narrative which encapsulates the products’ opulence and brilliance.
What began as a simple content shoot request, quickly evolved into a conceptual production, mirroring the setting of an artist’s studio, sculpting a youthful and beautiful appearance with the Crema Nera Range.
ON SET WITH ARMANI BEAUTY.