Maidenform.
Maidenform has been inspiring confidence since 1922 when its founders designed a bandeau with two cups separated by a center piece of elastic sewn into dresses.
Fast forward to present day and Maidenform has cemented itself as a house hold women’s intimates brand in the US. Maidenform designs bras and underwear to enhance your shape, empower your style and celebrate your confidence.
They are experts in enhancing your shape and know how to help you always look fabulous and feel sexy. Maidenform design fashionable, modern intimates that provide women with wardrobe solutions to compliment their personal sense of style.
- PHOTOGRAPHER: JEZ SMITH
- STYLE DIRECTOR: KELVIN HARRIES
- HAIR: DAREN BORTHWICK
- MAKE-UP: NONI SMITH
THE PROJECT
Rebecca Harding is the incredible body behind the National Maidenform Campaign. Rebecca was the face that launched this iconic New York based brand into the Australian Market and will continue to be over the next 12 Months and hopefully beyond.
Exclusively sold at MYER, there was no surprise this picture-perfect campaign had Australian Media and consumers turning their attention to admire Bec’s first ever intimates campaign. Maidenform have been “Inspiring Confidence since 1922” and Bec is proud to continue this notion with her own audience.
