MYER Fashions on the Field.

Myer Fashions on the Field at Flemington is not only an undisputed institution of the Melbourne Cup Carnival, it has established its place as Australia’s largest and most prestigious outdoor fashion event.

It continues to grow in prestige and stature and today attracts media attention and celebrity judges from around the world.

THE PROJECT

There aren’t many things that elude “Melbourne” more than the Spring Racing Carnival and very few roles more prestigious than the MYER Fashions on the Field Ambassador.

Rebecca was the loved face and Ambassador of MFOF in 2017 and thrived in this role throughout the Carnival, generating a PR reach of 13 million + across this role. Bec also stared in over 15 appearances, accumulated countless media hours and held great weight on the judging panel representing two iconic Australian institutions, Myer and the Victorian Racing Club.

Rebecca continues to have a fantastic relationship with both MYER and the VRC and looks forward to returning to the track this coming year with another exciting partnership.