One of the most anticipated events on the fashion calendar; The Spring Racing Carnival stands bold and illuminated on LMB’s seasonal-social chart.
Similar to the captivating chaos that ensues behind the curtain of a fashion-week runway, we captured all the pre-race day glamour and fashion at our yearly Styling Suite– satisfying every onlookers intrigue as to how Australia’s A-List prepare for a day trackside.
LMB Talent attracted the flash of every camera, their looks decorated ever best-dressed list across all the major race-days.
A week later, we have arrived at the finish line, the Spring Racing Carnival has come to a close, and we’ve walked away with the below winnings.
So here it is, your exclusive insight into the LMB X Spring Racing coverage that has already generated a total audience circulation of over 4.1 Million and almost 1.9 Million in media value for the LMB Management talent portfolio across the four days.
THE LMB STYLING SUITE.
The industries most sought-after glam teams gathered at LMB HQ on the morning of every major race day – brush and blow drier in hand to execute glamour that breaks away from the industry norm.
A 5am wake-up call on Derby Day sounded the metaphoric starting gun for a week of fast-paced, ground-breaking fashion, beauty and style. From pin-striped suits to polka-dot mini dresses – a monochrome filter washed over our feeds for the day, creating memorable fashion moments that left us dreaming in B&W.
Rebecca Harding debuts as the Seppelt Wines Racing Ambassador wearing Bespoke Witchery. She designed the custom look with the team over a three month period, creating a stand-out set that appeared on every Derby Day best-dressed list. The Rebecca Asymmetrical Top is now available to shop in-store and online.
Rozalia Russian wears an exclusive Viktoria and Woods look, which her and stylist Elliot Garnaut designed with the team.
Elliot Garnaut stepped out as the first ever Official Stylist of the VRC, styling over 50 looks across the Spring Racing Carnival.
Vydia Rishie partnered with Talulah La Maison wearing their bespoke design for Derby Day.
Lisa Hamilton from SeeWantShop and Charlotte Ennels turned heads trackside in the Bumble marquee.
Cup Day’s greatest race was those daring enough to face the car to marquee quest, braving the torrential downpour for the unmissable fashion and festivities that took place on Melbourne Cup Day.
Elliot Garnaut went live with Channel 7 to talk all things fashion trackside. When speaking on the topic with Emma Davenport, Elliot had this to say about his By Him suit, “I look a little like a Batman Villain and I love it”.
Rebecca Harding had an early morning start with the Channel 7 Sunrise crew in the Seppelt Wines Marquee, a rich pop of maroon amongst other marqees in the birdcage. Harding spoke with Sam Mac about Seppelt’s signature deserts, Melbourne Cup weather and more.
Lisa Hamilton from SeeWantShop and Charlotte Ennels continued to turn heads trackside in the Pace Development & Bumble marquees.
Oaks Day fashion transported us to a pastel paradise – a sea of feminine blues, pinks and purples that carried us past the half way point of the carnival. A stark contract to the weather blues that washed over Cup Day, the sun on Oaks Day had spirits high and style all the sweeter.
Rebecca Harding slipped on a navy Vik + Woods shirt and skirt that had onlookers double take, a chic reference to the Duchess of Sussex’s style. The navy pairing was perfectly accessorised with a Nerida Winter headpiece.
Tom Hawkins reached new heights with Uber Chopper, landing in style wearing a beige X black Rodd & Gunn suit. It was a boys day for the Hawkins, attending with his brother Charlie for a day spent trackside with Tabcorp.
STAKES DAY EVE.
A night of decadence after-dark.
A chic guest list, dressed in unimaginable glamour, gathered at the State Library for a black tie gala dinner to celebrate 40 years of Seppelt Wines and Flemington Racecourse partnership.
Hosted by the beautiful Rebecca Harding, a five course dinner paired with five of Seppelt’s best wines create a night to remember.
Camera flashes captured all the opulent details of the attendees gowns and suits – rich velvet, sheer elements and satin lapels detailing their looks for the black tie affair.
Style soared to even greater heights on the final day of the Spring Racing Carnival. The boundaries of conventional trackside fashion were further challenged, resulting in all attendees walking into the final day, dressed and adorned in memorable looks all to the beat of fashion’s up-tempo drum.