In the five years since she first strutted into the digital universe with legs for days and style in spades, Petra has become a bona fide fashion icon the world over. With a fresh, understated street style the impossibly beautiful creative director, stylist and photographer is one of Instagram’s most followed, liked and must-have-this-entire-look-right-now influencers.
Petra pulls together looks that possess a modern, masculine attitude while still retaining a feminine allure. With a collaborator list that reads like the run sheet for New York Fashion Week, Petra’s throw on elegance and ability to cast products in their most premium light has seen her work behind and in front of the lens for brands like Armani, Adidas, Top Shop, Estee Lauder, Calvin Klein and Dior Beauty to name but a few.
Don’t be misled by the editorial calibre of her art direction and her impossibly chic styling, Petra’s relaxed yet refined aesthetic has impact because it’s inclusive. The clean simplicity of Petra’s styling proves that chic doesn’t mean expensive, with the striking beauty giving classic combinations like a t-shirt and jeans an up-to-the-minute polish, a flair that followers and high street brands can’t help but love her for. Petra’s genius; effortless elegance spiked with just the right amount of tomboy cool.