Coles Liquor | Exclusive Liquor Brands

Coles Liquor is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars.

The Coles Liquor network hosts more than 940 stores and ultra-convenient online sites, delivering on their commitment to provide accessible drink solutions for every occasion.

CAMPAIGN TALENT

Jacqui Felgate

Martha K

Sarah Pound

MOTHER’S DAY WITH THE KALIFATIDIS FAMILY

PRODUCT | BEYOND THE WILDERNESS

Mary K and Family | Captured by Jessie Obialor

The creative concept for “The Great Feast” is centred around the idea of cooking, which brings families together across Mother’s Day.

The campaign highlights the beauty of a family feast, and features fun with the family, a homely setting and high-quality ingredients that pair beautifully with Beyond the Wilderness, available at local Coles Liquor retailers.
The overall look and feel of the campaign is inspired by a the joy, chaos and family feeling, with a focus on rich colours, elegant designs, and a very fun family feel.

Visuals: Bright lighting, warm feel and the kitchen space to be modern.

VIDEOGRAPHER: Jessie Obialor
SET DESIGN: Talent’s Home
PRODUCTION: LMB Management

EASTER WITH JACQUI FELGATE

PRODUCT | ECO BOTTLE

Jacqui Felgate | Captured by Alex

The creative concept for Easter is centred around the idea of bringing friends and families together and enjoying Easter outdoors. The campaign highlights the beauty of cooking and drinking while enjoying the extended Easter weekend. It features market trips that showcase fresh and high-quality ingredients that pair beautifully with their beverage of choice, available at Coles Liquor.
The overall look and feel of the campaign is focused on fresh produce, cues from nature and the tips and tricks of entertaining outdoors.

VIDEOGRAPHER: Alex Bruce
SET DESIGN: On Location
PRODUCTION: LMB Management

WINTER COOKING WITH SARAH POUND

PRODUCT | JAMES BUSBY

Sarah Pound | Captured by Jessie Obialor

The creative concept for this winter cooking series is centred around homely recipes that pair perfectly with the James Busby range, designed to be enjoyed with family and friends.

The campaign is aimed to highlight 4 different and attainable recipes that hero high-quality ingredients that the origin of the wine. The overall look and feel of the campaign is warm, comfortable and inviting.

Visuals: natural lighting, warm feel and the kitchen space to be modern and clean.

VIDEOGRAPHER: Jessie Obialor
SET DESIGN: On Location
PRODUCTION: LMB Management