Collab: Banbe Eyewear
A single Talent x Brand design collaboration is cool, a 10 piece collection by 10 individual talent, unheard of.
Insert [ COLLAB ] : Banbé Eyewear x LMB Group.
LMB Group have engaged 10 of Australia’s most influential Talent to design their dream sunglasses.
Creating Banbé’s best-selling collection.
Maxine Wylde
Molly King
Eden K
Elliot Garnaut
Shayne Tino
Dekota Thompson
Olivia Grevis
Martha K
Harvey Petito
Jess Pec
THE CAMPAIGN
BACKGROUND:
LMB was engaged to develop a unique campaign to generate buzz for the launch of Banbé Eyewear, the sister brand of Billini Shoes.
After previous design collaboration success with Billini shoes, LMB created an industry first project which involved sourcing and engaging a diverse portfolio of talent with different demographics to design and promote their own bespoke sunglasses, which best represented their individual style and would resonate with their global audiences.
THE LMB PITCH
“Off the back of our most successful collaborations to date with LMB talent Rozalia Russian, when approached by LMB Group to be involved in such an exciting and unique Australian first, it was not a hard decision. The key parts of the opportunity that excited me the most was the idea of working with such a strong and diverse group of talent. In a way that will allow them to explore their creativity by designing a pair of frames that encompasses their own personal style and aesthetic. We have enjoyed working so closely with each and every talent in order to bring their dream frames to life and we look forward to launching this amazing collection to the market on 15th March….it is set to impress on so many levels!”
– Susannah Khouzame, Owner & Creative Director of Billini Shoes & Banbé Eyewear
- EDITING: Ashleigh Larden
LMB’S REMIT:
– Ideate a Campaign concept for the launch of Banbé Eyewear campaign
– Source, negotiate and secure talent that are both aligned to the brand but also have the capabilities of driving strong brand awareness and create a presence for the brand in the market
– LMB to negotiate and create the talent scope of work, brief, shot list and posting schedule
– LMB to plan and execute the logistics/accommodation/travel of flying all 10 talent to Brisbane for a weekend at the Calile
– LMB to source and secure hero campaign and e-comm shoot location (Arcos Brisbane)
– LMB to engage creative team (hair, make-up, videography and photography) to also travel to the Calile
– LMB to co-ordinate a hero campaign with all 10 talent as well as produce individual campaign imagery and e-comm imagery for all 10 talent – shoot assets to be used across brand assets, PR and talent output
– LMB to plan and execute the rollout of the collaboration and all campaign marketing activity and publicity
THE DESIGN
Designer frames in every sense – this capsule is a fashion forward edit of shades that evoke a persona in each and every pair. Timeless styles – the cat eye, the aviator, the wrap-around – are all reimagined to make a new statement, with fresh lines, trending tones, and a good serving of attitude.
BTS – ON LOCATION
Accomodation: The Calile Brisbane
Shoot Location: Arcos
TALENT E-COMM IMAGERY
Consciously created, all shades in the collection include UV400 lenses, offering 100% UV protection and reduced sun glare. Paired with the highest of quality copper and acetate materials – making these designs an environmentally friendly choice. As acetate, unlike polycarbonate (or plastic), is made from a cellulose plant-based fibre, and is biodegradable and sustainable.
CAMPAIGN IMAGERY
- VIDEOGRAPHER: Ashleigh Larden
- MAKE-UP: Karla Roccuzzo
- HAIR: Gabrielle Roccuzzo
- SET DESIGN: Arcos – Brisbane
- CASTING DIRECTOR: LMB Management
- PRODUCTION: LMB Management
SALES ASSETS
“Eyewear is the finishing touch that I do not compromise on. It can completely transform the most simple of looks to a totally elevated experience.”
– Elliot Garnaut, Celebrity Stylist.
