Valentino Pink PP activation

Creative Director Pierpaolo Piccioli conceives the new Valentino collection following the experimental urge of a radical gesture.
Stripping the palette down to a single hue, relentlessly, he does more with less, maximizing expressive possibilities in the apparent lack of possibilities.

 

PINK PP BY VALENTINO | CHADSTONE SHOPPING CENTRE ACTIVATION

 

Maxine Wylde

Shayne Tino

Rozalia Russian

Elliot Garnaut

Harvey Petito

 

**Image sourced from Valentino Pink PP Collection Fall/Winter 2022-2023 | Valentino – image not captured in relation to this job

THE COLLECTION

 

 

LMB’S REMIT:

  • Ideate a Campaign concept for Valentino PINK PP activation for Chadstone Shopping Centre
  • Source, negotiate and secure talent that are both aligned to the brand but also have the capabilities of driving foot traffic to the activation.
  • Create the Talent scope of work, brief, shot list and posting schedule
  • Engage creative team (hair, make-up, videography and photography)
  • Produce all assets for launch campaign
  • Rollout the 21 Days of Valentino PP Pink Melbourne Activation with all talent and Agents 

 

 

 

 

LMB’S OBJECTIVES:

  • Identify and engage 6-8 creatives in Melbourne to produce 21 days of content leading up to the Pop-Up activation.
  • Produce a content calendar ahead of time to schedule each KOL sharing a key look within the Pink PP collection, aligning with the collection map drop dates ranging from the 6th-21st October.
  • Encourage followers to visit the Chadstone Pop-Up over the 21 days by uploading a new post each day, tagging the location and collection to raise brand awareness and take over social grid pages in Pink PP.
  • Create a call-to-action on Social Media to ‘Paint it Pink PP’ by showcasing editorial content shot within a Pink PP studio in Melbourne in early September.

MAXINE WYLDE

  • TALENT: Maxine Wylde
  • VIDEOGRAPHER: Ashleigh Larden
  • MAKE-UP: Chantelle Baker 
  • SET DESIGN: Valentino Activation
  • PRODUCTION: LMB Management

 

 

 

 

SHAYNE TINO

  • TALENT: Shayne Tino
  • VIDEOGRAPHER: Ashleigh Larden
  • MAKE-UP: Chantelle Baker 
  • SET DESIGN: Valentino Activation
  • PRODUCTION: LMB Management

 

 

 

 

ROZALIA RUSSIAN

  • TALENT: Rozalia Russian
  • VIDEOGRAPHER: Ashleigh Larden
  • MAKE-UP: Chantelle Baker 
  • SET DESIGN: Valentino Activation
  • PRODUCTION: LMB Management

 

 

 

 

HARVEY PETITO

  • TALENT: Harvey Petito
  • VIDEOGRAPHER: Ashleigh Larden
  • MAKE-UP: Chantelle Baker 
  • SET DESIGN: Valentino Activation
  • PRODUCTION: LMB Management

 

 

 

 

ELLIOT GARNAUT

  • TALENT: Elliot Garnaut
  • VIDEOGRAPHER: Ashleigh Larden
  • MAKE-UP: Chantelle Baker 
  • SET DESIGN: Valentino Activation
  • PRODUCTION: LMB Management

 

 

  • TALENT MANAGEMENt
  • TALENT + BRAND RELATIONS

MELBOURNE / GOLD COAST