Valentino Pink PP activation

Luxury

Creative Director Pierpaolo Piccioli conceives the new Valentino collection following the experimental urge of a radical gesture.

Stripping the palette down to a single hue, relentlessly, he does more with less, maximizing expressive possibilities in the apparent lack of possibilities.

PINK PP BY VALENTINO | CHADSTONE SHOPPING CENTRE ACTIVATION

Maxine Wylde

Shayne Tino

Rozalia Russian

Elliot Garnaut

Harvey Petito

**Image sourced from Valentino Pink PP Collection Fall/Winter 2022-2023 | Valentino – image not captured in relation to this job

THE COLLECTION

LMB’S REMIT:

Ideate a Campaign concept for Valentino PINK PP activation for Chadstone Shopping Centre
Source, negotiate and secure talent that are both aligned to the brand but also have the capabilities of driving foot traffic to the activation.
Create the Talent scope of work, brief, shot list and posting schedule
Engage creative team (hair, make-up, videography and photography)
Produce all assets for launch campaign
Rollout the 21 Days of Valentino PP Pink Melbourne Activation with all talent and Agents

LMB’S OBJECTIVES:

Identify and engage 6-8 creatives in Melbourne to produce 21 days of content leading up to the Pop-Up activation.
Produce a content calendar ahead of time to schedule each KOL sharing a key look within the Pink PP collection, aligning with the collection map drop dates ranging from the 6th-21st October.
Encourage followers to visit the Chadstone Pop-Up over the 21 days by uploading a new post each day, tagging the location and collection to raise brand awareness and take over social grid pages in Pink PP.
Create a call-to-action on Social Media to ‘Paint it Pink PP’ by showcasing editorial content shot within a Pink PP studio in Melbourne in early September.

MAXINE WYLDE

TALENT: Maxine Wylde
VIDEOGRAPHER: Ashleigh Larden
MAKE-UP: Chantelle Baker
SET DESIGN: Valentino Activation
PRODUCTION: LMB Management

SHAYNE TINO

TALENT: Shayne Tino
VIDEOGRAPHER: Ashleigh Larden
MAKE-UP: Chantelle Baker
SET DESIGN: Valentino Activation
PRODUCTION: LMB Management

ROZALIA RUSSIAN

TALENT: Rozalia Russian
VIDEOGRAPHER: Ashleigh Larden
MAKE-UP: Chantelle Baker
SET DESIGN: Valentino Activation
PRODUCTION: LMB Management

HARVEY PETITO

TALENT: Harvey Petito
VIDEOGRAPHER: Ashleigh Larden
MAKE-UP: Chantelle Baker
SET DESIGN: Valentino Activation
PRODUCTION: LMB Management

ELLIOT GARNAUT

TALENT: Elliot Garnaut
VIDEOGRAPHER: Ashleigh Larden
MAKE-UP: Chantelle Baker
SET DESIGN: Valentino Activation
PRODUCTION: LMB Management

MELBOURNE / BRISBANE