Treasury Wine Estates | Portfolio
Treasury Wine Estates (TWE) is one of the world’s largest wine companies, listed on the Australian Securities Exchange. Everything they do is dedicated to realising their vision of becoming the world’s most celebrated wine company.
Seppelt Wines.
Rebecca Harding has now entered into her third year as the Brand Ambassador for one of Australia’s greatest wine dynasties, Seppelt Wines.
The partnership continues to reach new heights, from the 2019 Spring Racing Carnival, where Bec assumed the role of the Seppelt Wines Spring Racing Ambassador for her second year to 2021 where Bec was invited to a private tasting of Seppelt’s Luxury Collection.
Take a look at the hero partnership moments from Rebecca Harding’s long-term alignment with Seppelt Wines.
TALENT: REBECCA HARDING
BRAND: SEPPELT WINES
VIDEOGRAPHER: NORTHBROOK AGENCY
SEPPELT WINES LUXURY COLLECTION
SEPPELT WINES LUXURY COLLECTION
SEPPELT WINES LUXURY COLLECTION
SEPPELT WINES LUXURY COLLECTION
2020 SPRING RACING CARNIVAL
SEPPELT WINES SPRING RACING AMBASSADOR
- VIDEOGRAPHER: ASHLEIGH LARDEN
- TALENT: REBECCA HARDING
- BRAND: SEPPELT WINES
- EVENT: SPRING RACING CARNIVAL
- PRODUCTION: LMB MANAGEMENT
2019 SPRING RACING CARNIVAL
SEPPELT WINES SPRING RACING AMBASSADOR
MCC LAUNCH
DERBY DAY
MELBOURNE CUP
YELLOWGLEN
As Australia’s most popular sparkling, Yellowglen has become an icon of Australian celebration.
The social butterfly of Australian wine, Yellowglen is naturally inquisitive, innovative and keen to embrace new trends and finesse sparkling styles.
Celebrating joy, femininity and empowerment, Yellowglen has inspired generations of Australians with its fun-loving approach that pairs sparkling expertise with a relaxed take on modern refinement.Treasury Wine Estates (TWE) is one of the world’s largest wine companies, listed on the Australian Securities Exchange. Everything they do is dedicated to realising their vision of becoming the world’s most celebrated wine company.
THE PROJECT
What is the winning recipe for an incredible long term partnership? The answer is Emma Hawkins, Sparkling Wine and a whole lot of creative freedom and trust.
A relationship born from LMB’s initial pitch for Emma to be the Yellowglen Terrace Ambassador in 2014 has seen Emma confirm the ongoing role as the ‘Lifestyle Director’ of Yellowglen for the past four years.
Standing alongside Yellowglens Creative Director, Samantha Wills, Emma has influenced the brand in a profound way from key messaging and imagery to the way Yellowglen interacts with their consumers.
Lifestyle Director is a title Emma wears proudly with this idealistic partnership sitting as the jewel in her creative crown.
Yellowglen Terrace.
As Australia’s most popular sparkling, Yellowglen has become an icon of Australian celebration.
The social butterfly of Australian wine, Yellowglen is naturally inquisitive, innovative and keen to embrace new trends and finesse sparkling styles.
Celebrating joy, femininity and empowerment, Yellowglen has inspired generations of Australians with its fun-loving approach that pairs sparkling expertise with a relaxed take on modern refinement.
THE PROJECT
Why just attend an event when you can create every element that guests will experience and enjoy.
After Emma’s role as the Yellowglen Terrace Racing Ambassador in 2014, Emma’s extended role as the Lifestyle Director also encompassed the start to finish styling and execution of the Yellowglen Terrace itself.
Emma worked closely with the company Georgeous Creations, Yellowglens internal logistics team and countless freelancers to bring to life a unparalleled marquee experience featuring Emma’s bespoke food & drinks menu, social media hub, Instagramable moments, floral installations and every single styling element that made up the Terrace.
This incredible piece of the Yellowglen brand travelled around Australia and was enjoyed by tens of thousands race goers. Emma also went on to style the terrace again in 2016.
PRODUCTION – BRAND ASSETS
People often say you are either “left-brained” (more logical, analytical, and objective) or “right-brained” (intuitive, creative, and subjective) but Emma Hawkins has been blessed with the perfect combination of both.
This is clearly seen through her ever evolving role within the Treasury Wine Portfolio. Starting as the Lifestyle Director of Yellowglen, Emma has now gone on to influence the marketing & collateral of brands within TWE.
Through Emma’s influence, creative direction and execution of imagery, TWE now use Emma’s content as a business success story.
Emma has created bespoke cocktail recipes that are now promoted throughout the majority of leading alcohol retailers nationwide, she has lead the wine over ice revolution and worked with TWE across their valued on premise clientele.
It is safe to say, Emma Hawkins is the creative asset every company (big or small) would die to have.
