Yellowglen.

As Australia’s most popular sparkling, Yellowglen has become an icon of Australian celebration.

The social butterfly of Australian wine, Yellowglen is naturally inquisitive, innovative and keen to embrace new trends and finesse sparkling styles.

Celebrating joy, femininity and empowerment, Yellowglen has inspired generations of Australians with its fun-loving approach that pairs sparkling expertise with a relaxed take on modern refinement.

THE PROJECT

What is the winning recipe for an incredible long term partnership? The answer is Emma Hawkins, Sparkling Wine and a whole lot of creative freedom and trust.

A relationship born from LMB’s initial pitch for Emma to be the Yellowglen Terrace Ambassador in 2014 has seen Emma confirm the ongoing role as the ‘Lifestyle Director’ of Yellowglen for the past four years.

Standing alongside Yellowglens Creative Director, Samantha Wills, Emma has influenced the brand in a profound way from key messaging and imagery to the way Yellowglen interacts with their consumers.

Lifestyle Director is a title Emma wears proudly with this idealistic partnership sitting as the jewel in her creative crown.