Fendi

Luxury

Founded by Adele and Edoardo Fendi in Rome in 1925, over the years Fendi has emerged as a Maison renowned for its craftsmanship and innovation deeply linked to its Roman roots. Today, more than 90 years later, Fendi is synonymous with tradition, experimentation and daring creativity. In September 2020, Kim Jones is appointed as Artistic Director of Couture and Womenswear.

NB: Images has been externally sourced

FENDI BAGUETTE ACTIVATION.

Rozalia Russian and Harvey Petito | Chadstone Shopping Centre.

Fendi Baguette Bag Pop-Up

To celebrate the 25th anniversary of the Baguette bag, FENDI launches the Baguette 25th Anniversary Collection.

At once interpretations and celebrations of the Baguette bag in this 25th Anniversary year, the collections of Kim Jones and Silvia Venturini Fendi at FENDI, Marc Jacobs, Tiffany & Co., Sarah Jessica Parker and Porter pay tribute to the bag and the city of New York.

The collection will be showcased with a specially designed FENDI Baguette bag Pop Up Concept at Chadstone -The Fashion Capital, the first one for FENDI in Australia from November 14th until December 4th, 2022. Oversized FENDI Baguette bag sculptures will frame a 25th Anniversary Baguette bag Concept, featuring the collection alongside a display of memorable Baguette bag designs from the archive.

VIDEOGRAPHER: Northbrook Agency
TALENT: Rozalia Russian

FENDI PEEKABOO COLLECTION.

Rozalia Russian, Molly King, Harvey Petito | Chadstone Shopping Centre.

Silvia Venturini Fendi’s modern version of a great classic bag, the iconic Fendi Peekaboo is emblematic of Fendi DNA: craftsmanship, experimentation, and creativity.

Ever evolving, forever iconic, the Peekaboo is synonymous with Fendi’s spirit, striking the perfect balance between artisanal tradition, experimentation, and creativity.

The Peekaboo is characterized by its strongest codes—the trapezoidal silhouette and twist-lock—to be cherished and handed down for generations to come.

FENDI x SKIMS COLLECTION.

Rozalia Russian

Fendi x Skims viral collection

Co-designed by Fendi Artistic Director Kim Jones and SKIMS Founder Kim Kardashian West, the colourful collection fuses Fendi’s storied history as a luxury house with SKIMS’ innovative shapewear techniques – and a heavy dose of co-signed logos.